Selling Lexus to Millennials
Understanding the Millennials
The generation of millennials is a very big part of today's' world. Not being understood and strongly judged are things millennials
face every day. Lexus wanted to get to know their customer.
My company worked with this big auto company and their dealerships to ascertain how to better sell to this generation. Also to find out how to hire and keep this type of employee.
Millennials approach all subjects, from buying products to applying for jobs, as serious business. They inform themselves with a lot of information before they buy something or apply for a job.
I go into more detail here in this article The Misunderstood Millennial