Renee White Fraser has worked hard to get where she is today, at the top of the marketing world. Her agency, Fraser Communications, is a $40 million business with clients like Lexus and Toyota on a national basis.
With her educational credentials and her experience as the CEO of her organization,
She has become one of the more recognized women in the Los Angeles and California business communities. Her educational credentials and experience as the CEO of her company has made her invaluable.
Radio and Beyond
Along with leading one of the top women-owned businesses in Los Angeles, she is also a co-host of a popular radio talk show called “Unfinished Business.”
She shares the microphone with another prominent businesswoman. Her name is Betsy Berkhemer-Credaire. They discuss their experiences and interview other successful business owners. The show airs on KFWB on Sundays between 4-5 PM PST.
Fraser’s success can be credited to her educational background. Both of her degrees are from the University of Southern California.
She earned her undergraduate degree in marketing and then returned to the school to earn a PhD in social psychology. She, and her team at Fraser Communications, have developed marketing strategies.
They use foundations in social psychology to help companies develop their customers’ brand perceptions at subconscious levels. Her work pairing psychology and marketing has changed the way that businesses grow their brands.
Dedication to Community
Fraser’s dedication to her community and her industry has given her a strong reputation in California and Los Angeles. She has received awards and recognition from two Los Angeles groups.
Los Angeles Magazine listed her as one of the top 50 influential women in L.A. and thinkLA recognized Fraser Communications as the 2011 Agency of the Year in the field of Digital Media.
She is an active Hall of Fame member in the National Association of Women Business Owners and received several awards from this group. The Anti-Defamation League also awarded her with the prestigious Deborah Award for her community involvement and business success.