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Advertising

Campaigns That Actually Empower Women

By reneewhitefraser

Campaigns to Empower In today's society, women deal with many gender biases.  Many brands try their hand to empower women but it is only a few that do.   Some examples of advertising campaigns that were successful include tho…

December 22, 2017

Advertising

Selling Lexus to Millennials

By reneewhitefraser

Understanding the Millennials The generation of millennials is a very big part of today's' world.  Not being understood and strongly judged are things millennials face every day.  Lexus wanted to get to know their customer. My compa…

December 20, 2017

Advertising

Communicating With Millennials

By reneewhitefraser

Communicating with Millennials Is One of Your Biggest Marketing Challenges Communicating with Millennials is an art form, but it is not a difficult one to master. Millennials love communicating, in fact, it is one of the most important t…

November 7, 2017

Connecting

2020 Women on Boards Luncheon

By reneewhitefraser

20% by 2020 Women on Boards I am really excited to be co-hosting this 2020 Women on Boards Luncheon.  I will be joined by Betsy Berkhemer-Credaire.  She is the CEO of Berkhemer Clayton Retained Executive Search. This luncheon is ha…

October 16, 2017

Connecting

Women’s Leadership Counts 4th Annual Conference

By reneewhitefraser

Japan America Society of Southern California I am a keynote speaker at the Women's Leadership Counts 4th Annual Confe…

October 13, 2017

Advertising

Knowing Your Audience

By reneewhitefraser

Research is Incredibly Valuable With many choices of brands of all types of products, it's no surprise that the more you know your customer the better.  Companies conduct a tone of research on their market before releasing their idea. K…

October 6, 2017

Advertising

Marketing the Consumer Brain

By reneewhitefraser

Understanding Your Buyer Consumer Behavior was the known term for what marketers used back in the 50's and 60's.  Advertisers and marketers became aware that they could sell more by a comprehension of the wants of the consumer. Socia…

October 5, 2017

Connecting

A Deeper Understanding of Consumer Behavior

By reneewhitefraser

Marketing Reinvented Understanding the consumer behavior by Renee Fraser One marketing company is creating meaningful advertising by tapping into the psyche of consumers.  Fraser communications, headed by Renee Fraser, gives busines…

October 4, 2017

Marketing

Persuasion is an Art and a Science

By reneewhitefraser

Persuasion – Both an Art and a Science Renee Fraser on persuasion At Fraser Communications, marketing campaigns are created after consulting clients.  We also conduct research into what appeals to the audience in question. Persuasi…

October 3, 2017

Advertising

How to use TV and internet advertising to drive a conversation

By reneewhitefraser

Two thirds say TV ads are most entertaining ads A Morning Consult poll looks in detail at consumer attitudes to online and TV advertising and the differences are very important. Not surprisingly to us, TV ads are views as the most entert…

October 1, 2017

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